Metallized Film Food Inc Essay

Analyzing the Film Food Inc and the Propaganda Message for Positive Change

1450 Words6 Pages

Society tends to associate propaganda films with issues such as Nazi Germany and their film messages for their country; however, it is also possible for small independent companies, groups of like-minded people and individuals to use the media of film to incorporate messages for our society (The Independent, 2010). These messages are often in relation to changes that individuals should make in order to improve the standards by which they live their lives and changes to everyday habits that will benefit the individual, the individual’s family, a group of individuals or even a single person (Barnhisel and Turner, 2010).
Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye…show more content…

Today’s society is faced with a plethora of media appealing to their emotional state by advertising the basic human need, to eat. The images that we see each and every day of our lives appear in media such as, magazines, billboards, television, during movies, and on the internet. These images are artfully recorded as film or photographs in such an advanced way that they tempt and tease our senses, inviting us to purchase and eat such a wonderful product (Cyberpat.com, 2013). Our senses are bombarded with messages constantly and are extremely sensitive to the messages they receive. The sense of sight and sense of smell are particularly sensitive and have a special connection with the processing of messages that affect the emotions Croy, Schirato and Webb, 2004). This is often referred to as The Hedonic Experiential Model. It is refers to the way consumers process information based on the concept that purchasing decision may be spur of the moment or irrational. This model reflects the emotions of the consumer, which more than likely, have been influenced by advertising or visual propaganda. (Clow) It is with little wonder that advertising or mass media propaganda, are expressed utilising the senses, and in particular, the sense of sight (Alden and Steenkamp et al., 1999).
One of the most heavily marketed product categories is food (Cairns) and commercial television is one of the largest influences on the foods that

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Documentary: Food Inc Essay

1286 Words6 Pages

Everyone has the right to know what's in the food that they are eating. It's upsetting how these massive corporations dominate American citizens. If everyone knew how much brutality was required to meet the demands of the fast food industry, I like to think the public would simply not tolerate it and demand that animals stop being designated property in law. I find it impossible to believe that if people knew the reality that they would not want animals to have recourse to legal protections from enduring lifetimes of nothing but abuse.
Food Assignment
1. Earthlings The film features a quote from Jeremy Bentham, the philosophical godfather of animal rights, so to speak, which says, ’The question is not, “Can they reason?” nor, “Can they…show more content…

Everyone has the right to know what's in the food that they are eating. It's upsetting how these massive corporations dominate American citizens. If everyone knew how much brutality was required to meet the demands of the fast food industry, I like to think the public would simply not tolerate it and demand that animals stop being designated property in law. I find it impossible to believe that if people knew the reality that they would not want animals to have recourse to legal protections from enduring lifetimes of nothing but abuse.
Food Assignment
1. Earthlings The film features a quote from Jeremy Bentham, the philosophical godfather of animal rights, so to speak, which says, ’The question is not, “Can they reason?” nor, “Can they talk?” but rather, “Can they suffer?” This argument spoken by Jeremy is often seen as the back stone as the animal rights philosophy. The irony of the quote is that Jeremy actually saw nothing wrong with eating meat. He ate meat once per day but he lived by the code that mean should seek to give animals a decent life, and strive to offer the animal a death that was less painful than what would have awaited them in a natural world. When it comes down to the common killing practice, it all comes down to how how the comfort of the animal is almost never taken into account. It all comes down to money. It's cheaper to kill animals inhumanely than it is humanely. It's cheaper to keep them in closed conditions.
2. Food, Inc The message of Food,

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