Hcs 490 Assignment Communication Paper

This Tutorial contains 2 Papers

 

Signature Assignment: Health Care Access Options

 

Research the following in your community or surrounding area:

One walk-in clinic, such as urgent care

One retail clinic in your local grocery store or drug store

No appointment physician's office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

Analyze the changing landscape of the health care system.

Differentiate the various places health care is delivered.

Analyze what impact cultural demographics have on the health care market.

Analyze the targeted audience of the clinic or office based on cultural demographics.

Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.

Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.

Differentiate what effect different generations have on the health care market.

Analyze the targeted audience of the clinic or office based on generational demographics.

Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.

Differentiate the marketing techniques that could be used to improve the marketing within different generations.

Analyze the impact of media and social networking on consumer choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

HCS/490 Week 4

ALL Options listed below are Included in the Week 4 tutorial purchase!

 

Learning Team: Communication Strategy

Includes Option#1 - 1,173 words!

Includes Option#2 - 1,662 words!

Includes Option#3 -    635 words!

Includes Option#4 - 1,151 words!

Includes Option#5 - 1,103 words!

Includes Option#6 -    614 words!

Includes Option#7 - 1,406 words!

Includes Option#8 - 1.069 words!

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:
• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
• Differentiate between the types of communication that could be used when

    marketing to different generations.
• Describe how you will use an integrated campaign to reach your target audience.
• Compare successful industries and how they leverage transparency.
Describe how you can apply that to your strategy.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Individual:Benchmark Assignment—Health Care Access Options

Includes Option#1 - 1,457 words!

Includes Option#2 - 1,355 words!

Includes Option#3 - 1,168 words!

Includes Option#4 - 1,395 words!

Includes Option#5 - 1,295 words!

Research the following in your community or surrounding area:
• One walk-in clinic, such as urgent care
• One retail clinic in your local grocery store or drug store
• No appointment physician's office
Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
• Analyze the changing landscape of the health care system.
• Differentiate the various places health care is delivered.
• Analyze what impact cultural demographics have on the health care market.
• Analyze the targeted audience of the clinic or office based on cultural demographics.
• Analyze the effectiveness of the marketing approach for the clinic or office to various

    cultures.
• Analyze the marketing techniques that could be used to improve the marketing within

    different cultural demographics.
• Differentiate what effect different generations have on the health care market.
• Analyze the targeted audience of the clinic or office based on generational

    demographics.
• Differentiate the effectiveness of the marketing approach for the clinic or office to

    various generations.
• Differentiate the marketing techniques that could be used to improve the marketing

     within different generations.
• Analyze the impact of media and social networking on consumer choices.
Format your assignment according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Click the Assignment Files tab to submit your assignment.

 

Supporting Activity Discussion Question

What are the pros and cons of governmental regulation of health care products and services to the consumer? Give examples of at least 2 pros and 2 cons.

 

 

0 thoughts on “Hcs 490 Assignment Communication Paper”

    -->

Leave a Comment

Your email address will not be published. Required fields are marked *